Skyline Corporate Communications Group, LLC’s President & CEO Scott Powell Quoted in Forbes.com
Read Skyline Corporate Communications Group, LLC’s President & CEO Scott Powell’s thoughts in the Forbes article titled “How To Build Positive PR Before You Need It: 20 Expert Insights” as he shares his opinion about how brand reputation can make all the difference in how a company weathers a crisis. The best time to start building the positive sentiment and goodwill needed to withstand the strong headwinds of a crisis is long before trouble appears, and leadership has a huge part to play in doing so.
Forbes features articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. https://www.forbes.com/